Our client is seeking a dedicated and innovative Digital Analyst - Intermediate to join their team. This role is centered on enhancing the customer experience, driving enterprise capability growth, and contributing to the platform roadmap and attribution.
 

Key Responsibilities:

• Regularly analyze marketing data to identify patterns that can improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions)

• Define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms

• Develop data strategies to support customer journeys that optimize multi-touch marketing programs across all forms of media (digital, social, direct, etc.)

• Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement, and reporting

• Work cross-functionally to build and deploy personalization campaigns to support digital platforms, product launches, and promotions

• Conduct analyses to measure campaign performance, understand consumer behaviors, create consumer segment strategies, and leverage personalization tools to create and maintain campaigns
   

Qualifications:

• Bachelor's degree

• 5 to 7 years of experience in marketing analytics or digital analytics

• Proficiency in at least one Business Intelligence tool; PowerBI, AWS Quicksights, Tableau

• Proficiency in at least one of the following programming languages; SAS, SQL, R, Python

• Strong understanding of digital analytics and marketing analytics using Customer Data Platforms, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Salesforce Marketing Cloud, Adobe Journey Optimizer

• Ability to synthesize insights and effectively communicate complex concepts into actionable next steps
   

Preferred Qualifications:

• Experience within Financial Services, Banking, FinTech space

• Proven experience architecting, implementing, and managing operational change

• Knowledge of digital marketing and marketing analytics best practices

• Understanding of key business performance metrics and KPIs

• Experience with data & analytics transformation
   

Our client is committed to fostering a diverse and inclusive environment. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.  For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $23 - $53 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.